Havaianas New Stands

My major project at Havaianas Australia was the design and production of a new POS thong stand. After a decade of continual quality issues with the Brazilian-built thong stand supplied by Havaianas head office, the campaign began for a replacement that was more attractive and strong enough for the high turnover Australian market.The brief was to design a stand that would last a minimum of three years, look attractive in-store and be easily updated with seasonal campaign artwork.

The difficulty was convincing the Brazilian head office that this was a neccessity to Australian sales as they were the suppliers of the inferior stand. After 12 months of campaigning this design was finally approved and are currently being rolled out to stores for the 2011-2012 summer season.

The stand is light, strong, portable and easy enough for store staff to assemble. It has an estimated seven year lifespan. The side panels are interchangeable and can hold hang panels for Havaianas accessories if required. The cards can be easily changed to accept printed cards with seasonal campaign artwork and can therefor be customised for different retail stores.

The Brazilian head office were so impressed with the design that they have decided to use it as the new stand for other Havaianas markets around the world pending it’s success in the Australian market. In trying to fix a problem within their local market, Havaianas Australia could soon be in charge of the production and supply of the world’s Havaianas stands.