JCDecaux

JCDecaux is is the largest outdoor advertising corporation in the world, known for its bus shelter and train station advertising, billboards and street furniture. I designed a new campaign booklet explaining the new technologies the company was rolling out to engage audiences throughout Sydney.

The client was open to my idea of putting the corporate branding aside and exploring a fresh take on the JCDecaux look and feel to match the new frontier on outdoor advertising the booklet was about.

After reviewing the stock photography provided, I decided to talk a walk through Sydney CBD and capture candid ‘street photography’ style images to compliment the design of the 40 page book. The client loved it and my images were used throughout.

For the production run, I used a uncoated recycled stock to match the modern approach of the field guide.

All photos shot by me.